Crisp Thinking’s 24/7, multi-lingual moderation solutions help protect some of the world’s largest brands by utilizing its own patented, proven technology to cost-effectively manage user generated content and track online user behavior.
Founded in 2005 by Adam Hildreth and Peter Maude, Crisp helps the world’s largest brands moderate User Generated Content and analyse online behavior. Previously to Crisp, Adam launched Dubit, the very first virtual world and social networking environment for Teenagers. With teams of human moderators looking after over 250,000 users Adam realised that to manage any online community without employing hundreds of people, a new technology for prioritising user generated content and behavior had to be developed.
The ethos of developing highly accurate technology that never misses a piece of content or behaviour remains at the heart of Crisp. Our experience of detecting the subtleties of Online Predators and Cyber Criminals makes it easy for us to detect spam, pornography and other unsuitable content.
The Crisp platform manages some of the world’s largest communities and social media channels for over 100 global brands. Operating in multiple languages Crisp processes over half a billion pieces of User Generated Content each month.
Crisp Thinking is headquartered in the north of the UK with subsidiary offices in London, America and Australia delivering both pre- and post-sales support.
In 1999, Adam founded Dubit, the first virtual world for kids and teens. By 2004, Dubit had become the most visited teen website in the UK and Adam has been working in the online gaming, social networking and children’s space industries ever since.
Passionate about the development of revolutionary new technologies that enable businesses to tackle threats, enhance online experience and ensure online safety, Adam is a leading figure in the future of online security and social media analytics.
In 2006 Adam won the Confederation of British Industry (CBI) Young Entrepreneur of the Year accolade at the Growing Business Awards for his development of Crisp Thinking and its products and in 2007 he won the British Telecom Business Essence Young Entrepreneur of the Year award. Adam is a part of UK Council for Child Internet Safety and is a member of the Internet Watch Foundation.
Peter has worked as the lead software architect on a number of major online games and virtual worlds including Dubit where he developed its ground-breaking GAML platform, the pioneering mark up language for virtual worlds that allowed, for the first time, all actions and game content to be scripted.
As CTO of Crisp, Peter oversees the entire product development and architecture for all our solutions and forthcoming products. With expertise in systems integration, security, advanced web technologies, CRM and mobile applications, Peter is one of the UK’s leading software technologists.
Brendan joined Crisp Thinking in January 2008. An experienced lead finance officer, he worked in senior roles for companies including Northern Foods Plc, Flexitallic and Golden Circle.
Brendan has a broad range of commercial, operational, financial and strategic accounting expertise and has built financial cases for acquisitions, disposals, business restructuring, major capital investments, new product launches and marketing/brand strategies.
An expert in online community management, Emma has over 14 years experience in community management, holding senior posts at Sulake Oy (Habbo Hotel), Internet Service Provide LineOne, as well as a stint at AOL UK.
This varied experience, plus a personal passion, has given her a rich background in creating strategies, policies and best practices for community management and e-safety. She has leant her knowledge to a range of companies on a consultancy basis and regularly speaks on moderation and child safety issues.
James holds a 2:1 degree in Engineering from Manchester University and began his career as a lead developer on web-based flexible CRM applications at a high profile marketing agency.
In 2006 he joined Adam and Peter to work on the Dubit platform overseeing the development team. James joined Crisp in 2008. He leads the team of engineers who write the Crisp Platform code and ensures timely delivery of new features.
Joshua holds a First Class Honours degree in Network Computing from Staffordshire University, and has gained a broad range of experience through his Network Security and Sales Engineer positions, prior to joining Crisp in 2009.
As Technical Account Manager Joshua oversees the project management of all new customer integrations. Through ongoing support and training, Joshua ensures the Crisp Platform is serving the customer, in the best way possible, to meet their specific needs.
As Senior Integration Engineer, Mike heads up all technical integrations of the Crisp Platform, ensuring reliability, scalability and maximum performance of the customer’s property.
Mike joined Crisp in 2007, with over 15 years of experience, including positions at leading brands such as Texas Instruments and Occam Systems. He has extensive knowledge of networking and encoding across multiple operating systems and programming languages.
Andy has worked in a variety of public sector and retail environments including in Police Data communications and the NHS where he was a senior network engineer. He is a Cisco Certified Network Associate and Microsoft Certified IT Professional with more than 10 years’ experience in the design and management of mission-critical networks.
Andy has delivered global infrastructure projects supporting multiple sites and thousands of users and has designed and managed platforms with a focus on security and high availability. He joined Crisp in 2009. He manages the design and implementation of the network and server infrastructure, working to SLA and capacity requirements.
Currently CEO of Amino Technologies plc and previously the CEO of British Telecom’s (BT) Entertainment division, Andrew became Chairman of Crisp Thinking in 2006. Amino is listed on the LSE and supplies world-leading IPTV and hybrid/OTT solutions to a global market. During his time at BT as both CEO and Director of Online Services, Andrew devised the company’s TV-over-Broadband initiative, chaired Premium Rate Services activity and pioneered Digital Media Services. He was also responsible for the all value-added services including VoIP, security and payment services and led BT’s relationships with the media world.
Andrew was the founder and CEO of eVerger, an investment fund created in April 2000 by Aegis Group and Warburg Pincus, which together committed $100m to the venture. Prior to this, Andrew was COO of eVentures, the Internet venture capital fund owned by News Corporation and Softbank. He was also the founder and CEO of LineOne, the Internet service provider and established News International’s initial Internet presence in 1994.
Pat started his career running the Treasury operations for Halifax Building Society in 1973. In 1980 he managed the global portfolio for the Halifax B.S. Pension Fund and in 1985 he founded and was the Managing Director of Butler Securities Ltd, which became the leading agency broker in British Government Securities, now part of ICAP plc, the largest Inter-Dealer Broker in the world. Following the merger of ICAP & Garban, Pat continued as Chief Executive of the various equity divisions of ICAP Securities Ltd until his retirement in March 2008. Pat is also Chairman of Glasswall Solutions and Board Advisor to Novus Capital Markets.