Brand Moderation & Protection
As the Daily Mail rightly reports the ‘fury as child abuse picture goes viral on Facebook with 16,000 ‘shares’ and 4,000 ‘likes”, we still see too little focus on strong moderation as a ... Read more →
As the Daily Mail rightly reports the ‘fury as child abuse picture goes viral on Facebook with 16,000 ‘shares’ and 4,000 ‘likes”, we still see too little focus on strong moderation as a ... Read more →
Both Burger King and Jeep’s Twitter accounts have been hacked this week, showing just how easy it is for an external threat to cause a serious risk to a brand’s ... Read more →
Facebook’s latest feature release; Ranked comments, is in beta on brand pages. This change impacts the ordering of comments in response to a brand’s posts; comments are now ranked on ... Read more →
In a recent case, the Australian Advertising Standards Bureau had received complaints about some of the User Generated Content posted on the Smirnoff Australia Facebook page (full case detail). It ... Read more →
When I moved to Crisp one of the first comments I received came from an old moderator of mine who exclaimed “You’ve gone over to the dark side!” In a ... Read more →