Risk Readiness now requires an Actor-Based Intelligence Approach
When the World Economic Forum (WEF) came out with their Global Risks Report 2021 earlier this year, it highlighted the need for a greater focus on improving risk readiness as a way for organizations to build resilience. In their view, many organizations’ approaches to risk mitigation looked “increasingly outdated,” adding that “in a world of accelerating challenges, static annual documents need to make room for continuous horizon-scanning for early indicators of change and associated timelines for action.”
Risk and Resilience: The Duality of Digital Chatter
Like two sides of the same coin, digital chatter is a vehicle for certain groups to intentionally or unintentionally harm a brand, and also a vital source of intelligence for communications leaders to stay ahead of issues and mitigate crises.
UK Government Puts Platforms On Notice: Keep Users Safe From Harm While Also Protecting Their Freedom of Speech
The UK Government just took another meaningful step toward addressing online abuse, drafting a Bill designed to deliver comprehensive legislation across a range of online harms and putting digital platforms on notice, especially social media sites.
Today’s Risk Forecast: Uncertainty With a Chance of Resiliency
Don’t like the weather? In some places they’ll tell you to wait five minutes and it’ll change. The risk landscape isn’t all that different. It changes constantly and the rising frequency of unknown risks makes it difficult to predict when a storm will hit.
Page Spring Seminar Tackles Era of Pervasive Change
Recently I had the pleasure of speaking at the 2021 Page Spring Seminar, the Page Society's largest annual event, which addressed topical and timely issues of critical importance to Chief Communications Officers and other senior communicators.
Safer Internet Day Promotes Online Safety for All
The COVID-19 pandemic has touched every aspect of our lives in the past 12 months, including how much we use digital technology and social media. We have turned online to communicate, socialize, learn, and play—with our screen time, in many cases, exceeding our offline activities.
Harmful Content Takes its Toll on Brands' Social Media Teams
Harmful content has always been a necessary evil when engaging directly with consumers. For most brands, it used to be like cosmic radiation from the sun; always there, spiking periodically, but not terribly hazardous at low doses. Then 2020 exploded, releasing Chernobyl-type levels of contamination that have decimated the growth strategies of social media managers.
Protect Against Short Squeezes and Other Coordinated Efforts
In a move that has now made U.S. national news and gotten the attention of Congress, WallStreetBets, an online agenda-driven group, coordinated purchases that drove up the price of GameStop stock, some 2,000% in less than 30 days. They didn’t stop there, though. They also short squeezed AMC, BlackBerry, and Tootsie Roll, among others.
Avoid Fumbling Opportunities and Score with Super Bowl Social Media
The blueprint for a modern-day Super Bowl winner is a quick-thinking, opportunistic offense and a dominant, adaptable defense. Brands planning their own scenario for social media activities during the Big Game would be wise to embrace the same scheme this year to overcome unprecedented uncertainty.
The New Social Media Audit Is Evolving to a Risk-Aware Approach
In any other year, you may have just completed the annual social media audit or are preparing to have one done to assess the effectiveness of efforts on your social channels and identify opportunities for improvement. But if we’ve learned anything from the past year, it’s that we still have to plan for a future where the visibility ahead is limited by a dense fog of uncertainty.
Inconsistencies and Irregularities Plague Pharma Social Compliance
Now that the COVID-19 vaccines are being distributed globally, there is a light at the end of the tunnel. A light that, while signaling a return to some sort of normalcy by year’s end, has put pharma companies in the public eye like no other time in recent memory. They are not only confronted with a complex environment of meticulous oversight of industry and government regulators but also a more complicated social media landscape.
Top Brands in Corporate Responsibility and Mastering Emerging Risks
For 400 American companies, the new year is starting off with a welcome accolade: they have been named to the Newsweek 2021 list of America’s Most Responsible Companies.
Stay up to date with our latest news