Author: Aadil Mohamed
Avoid fumbling opportunities and score with Super Bowl social media
The blueprint for a modern-day Super Bowl winner is a quick-thinking, opportunistic offense and a dominant, adaptable defense. Brands planning their own scenario for social media activities during the Big Game would be wise to embrace the same scheme this year to overcome unprecedented uncertainty.
Direct threats against brands add new component in reputational risk
Sticks and stones may break my bones, but words will never hurt me. Or...will they?
Sports leagues continue their off-the-field fight against online hate
Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.
Brands benefit when consumers feel heard
One thing is certain amid the economic uncertainty faced by brands—truly listening to customers is a key to surviving and thriving beyond the crisis.
Why brands face a greater risk from clicks than hacks
Internet risks to your enterprise are no longer restricted to cybersecurity threats such as data breaches, phishing attacks, or ransomware. The future financial and reputational health of your organization is at risk simply by virtue of being online.
Someone wants to kill your brand. Just for the fun of it.
If you’re not looking for it, you may never see one red laser dot trained on your brand, but of course, you would notice 10 million of those dots. By then, though, it’s likely too late to avoid harm from an orchestrated, grassroots attempt to take down your brand.
Go beyond listening and monitoring to social media moderation
As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.
Hatejacking: When bad people target and exploit good brands
Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?
How alcohol brands can adapt to the online scrutiny of Gen Zers
Alcohol brands have their work cut out for them with legal-aged Generation Z.
Streaming services face greater issues as movie distribution shifts
The latest flashpoint in America’s highly politicized culture war has centered on Netflix, one of many in a long flow of controversy surrounding streaming services and how they launch new series and movies directly into our homes.
The risks and rewards of a corporate social justice culture
Every year, Nielsen takes a measured look at corporate social responsibility initiatives to see if they change the way organizations perform, both in reputation and with increased sales. What they find, year-after-year, is that consumers are willing to pay extra for products and services from companies that support their same values.
Brandstanding: How today’s brands must view social responsibility
In 1970, Milton Friedman, an American economist who won a Nobel Peace Prize, famously said, “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”
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