Activism a growing risk to fashion brand reputation
The fashion industry is rarely immune to public criticism or controversy. However, our new report “Reputation Malfunction: How digital chatter puts fashion brands at risk” reveals a rise in digital chatter from activists is increasingly going undetected by fashion and luxury companies.
Pharma communicators predict more crises on the horizon
Pharmaceutical companies know the bottom-line effects of a wide range of corporate risks. The last two years of the COVID-19 pandemic and the race to develop vaccines upended all normalcy in risk management for pharma communicators. Health topics dominated online and offline conversations on a global basis and medical misinformation was rampant and uncontrolled. This digital chatter ushered in a new, disruptive normal as our Communications Leaders Risk Survey: Pharma Edition reveals. These pharma communications professionals are stepping up to the challenge, however, and seeking risk intelligence solutions to protect their global enterprises and proactively mine digital chatter to identify an issue before it escalates into a full-blown crisis.
How online harms will evolve in the metaverse—and what to do about it
The metaverse was top of mind at South by Southwest last week. Billions of dollars are pouring into this new virtual digital world, but that investment isn’t necessarily ensuring user safety. Thus, online safety in the metaverse is an enormous concern.
Time’s up: Five consequences of identifying a risk too late
When a brand crisis hits, time is not on your side. As our Corporate Leaders Risk Survey reveals, CEOs know all too well the high price of identifying and responding to a risk too late. They also recognize the role that digital chatter plays in accelerating risks. When the race is on to prevent a brand crisis, it’s better to be the hare than the tortoise.
CEOs train their attention on the risks that actors and groups pose via social media
CEOs are wrestling with a new form of risk outside their organization’s regular register. Agenda-driven actors and groups, intent on doing harm to brands via social media, are now commanding CEOs’ attention for the first time. How did these groups become top of mind with CEOs and what’s really at stake?
Social media has supercharged stakeholder capitalism
What is stakeholder capitalism? Stakeholder capitalism isn't a new idea. It's a principle that business leaders adopt to define their mission as creating long-term value not only for shareholders, but also for customers, suppliers, employees and communities. What is new, however, is stakeholders coordinating online and using social media to spread their views at scale is. And it’s a growing concern among corporate leaders.
Protect the safety and wellbeing of your fashion influencers
For fashion houses, finding audacious ways to grab the attention of fans and consumers means trying to stand out in a crowded social media milieu. One of the most powerful tactics they can use is working with influencers. This is true for many brands, and it brings with it a specific risk: hatred directed at your valued personalities.
The risk in ignoring rising stakeholder expectations
With environmental, social and governance (ESG) agendas increasingly in the spotlight, companies have been put on notice by an expanded horizon of stakeholder audiences.
Evaluating the real cost of a brand crisis
Brand catastrophes—those memorable, monumental events that incur tens of millions to billions of dollars in combined costs and losses—have drawn most of the attention of risk and resiliency experts in the global business community. Until recently.
Your brand is at risk and everyone is watching
Whether your brand is at risk is not a question of “if”, but “when”. The corporate risk landscape has become a free-for-all where actors originate or accelerate their agendas online through digital chatter to manipulate consumer activism, socio-political divisiveness, social justice action and protests, market disruption and volatility, environmental crises, and the fallout of the global pandemic.
Risk readiness now requires an actor-based intelligence approach
When the World Economic Forum (WEF) came out with their Global Risks Report 2021 earlier this year, it highlighted the need for a greater focus on improving risk readiness as a way for organizations to build resilience. In their view, many organizations’ approaches to risk mitigation looked “increasingly outdated,” adding that “in a world of accelerating challenges, static annual documents need to make room for continuous horizon-scanning for early indicators of change and associated timelines for action.”
Risk and resilience: The duality of digital chatter
Like two sides of the same coin, digital chatter is a vehicle for certain groups to intentionally or unintentionally harm a brand, and also a vital source of intelligence for communications leaders to stay ahead of issues and mitigate crises.
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