Turning the Page: CCOs Set to Thrive as Vital Brand Stewards
For leadership teams and boards, 2020 will be remembered as a time when chief communication officers stepped up and shined in the midst of turmoil and uncertainty. As brand communicators responded to the ever changing COVID-19 landscape, seamlessly pivoting strategy became the norm.
Using Early-warning Risk Intelligence to Determine Disruptive Risks
When a crisis is brewing, the public looks to the top of a company for leadership. When handled poorly or completely ignored by the leadership team, an issue can quickly become a full-blown crisis, resulting in boycotts, loss of sales—or worse.
Five Predictions for Brand Communications in 2021
With the first COVID-19 vaccines receiving emergency use approval for frontline healthcare workers and the most vulnerable, there’s a light at the end of the tunnel. It’s a distant light, admittedly, but it gives us something to pin our hopes on as we look ahead to 2021.
Harmful Content Is Creating Incredible Risk for Brands
Social media has always been a great opportunity for brands to boost customer loyalty, engage consumers, generate leads, enhance sales, build reputation—and grow their organizations.
The New Enterprise Mindset: Continuous Risk and Crisis Readiness
Who could have anticipated 2020? Surely the implausible confluence of environmental, social, and governance, plus technology (ESG+T) risks exacerbated by a global pandemic could never have been foreseen.
Sports Leagues Continue Their Off-the-Field Fight Against Online Hate
Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.
Agile Communicators Shift from Crisis Preparedness to Crisis Readiness
Show of hands. Who had a crisis management plan in place for dealing with every risk event that had the potential to pummel your enterprise in 2020?
Promise of Vaccine Dimmed by Social Media Assault on Pharma Brands
It seems no good deed goes unpunished on social media.
The Cost to Pharma Brands Working With Inexperienced External Partners
Social media use is exploding, and the pharmaceutical industry could be in for a major headache.
Leading with Purpose In the Face of Social Disruption
Leadership is challenging in the best of times. Now, faced with a prolonged pandemic, an economic downturn, nationwide social justice protests, and unprecedented political divisiveness, even the most sophisticated brand leaders are struggling to navigate turbulent waters.
Extended Black Friday Season Increases Consumer Scrutiny of Brands
Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”
Pharma Brands Brace for Surge In COVID-19 Vaccine Misinformation
With COVID-19 vaccines now in distribution, pharma brands are on high alert as they anticipate a surge of misinformation on social media.
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