Why Brands Face a Greater Risk from Clicks Than Hacks
Internet risks to your enterprise are no longer restricted to cybersecurity threats such as data breaches, phishing attacks, or ransomware. The future financial and reputational health of your organization is at risk simply by virtue of being online.
The Glow and the Shadow of the Halo Effect of Influencers
The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”
How a Brand’s “Get Out the Vote” Message Can Help or Hurt
Brands have traditionally steered away from politics for the same reasons you don’t get into it with your angry uncle at Thanksgiving. No matter which side you land on, discussing politics will always alienate someone—a risk most brands aren’t willing to take. Until now.
Someone Wants to Kill Your Brand. Just for the Fun of It.
If you’re not looking for it, you may never see one red laser dot trained on your brand, but of course, you would notice 10 million of those dots. By then, though, it’s likely too late to avoid harm from an orchestrated, grassroots attempt to take down your brand.
When the Company You Keep Can Put Your Brand at Risk
Social media platforms are bracing for what is widely expected to be an inflammatory and highly contentious election period, anticipating a firestorm of hostile online exchanges about politically- and socially-charged issues. Against this backdrop of belligerence, brands could face unprecedented reputational risk, which very well could originate from the organization's most valued stakeholders.
Go Beyond Listening and Monitoring to Social Media Moderation
As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.
How Harmful Content Online Has Put Brands at Risk
It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
Hatejacking: When Bad People Target and Exploit Good Brands
Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?
When Bigoted or Racist Employees Reveal Themselves Online
This year has completely changed the way the world does business. It’s not enough that a pandemic has created havoc on every aspect of the organization, it has also required companies and their leaders to step up and publicly state their values and take a stance on politically- and socially-charged issues in a way none of us has ever experienced.
Protect the Safety and Wellbeing of Your Fashion Influencers
This September’s Fashion Week was unlike any past extravaganza. From Paris to New York, few houses went through with live, in-person runway shows. Many opted instead to present modified collections virtually, such as Chanel, and some sat out Fashion Week altogether, such as Saint Laurent.
Find the Risks to Your Brand In the Deep Web Before They Find You
The internet has transformed the way the world does business. In just three decades, it has given organizations of every size easy access to a global marketplace, streamlined internal and external communication, and taken consumer engagement to a new level.
How Alcohol Brands Can Adapt to the Online Scrutiny of Gen Zers
Alcohol brands have their work cut out for them with legal-aged Generation Z.
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