Agile Communicators Shift from Crisis Preparedness to Crisis Readiness
Show of hands. Who had a crisis management plan in place for dealing with every risk event that had the potential to pummel your enterprise in 2020?
Promise of Vaccine Dimmed by Social Media Assault on Pharma Brands
It seems no good deed goes unpunished on social media.
The Cost to Pharma Brands Working With Inexperienced External Partners
Social media use is exploding, and the pharmaceutical industry could be in for a major headache.
Leading with Purpose In the Face of Social Disruption
Leadership is challenging in the best of times. Now, faced with a prolonged pandemic, an economic downturn, nationwide social justice protests, and unprecedented political divisiveness, even the most sophisticated brand leaders are struggling to navigate turbulent waters.
Extended Black Friday Season Increases Consumer Scrutiny of Brands
Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”
Pharma Brands Brace for Surge In COVID-19 Vaccine Misinformation
With COVID-19 vaccines now in distribution, pharma brands are on high alert as they anticipate a surge of misinformation on social media.
Brands Benefit When Consumers Feel Heard
One thing is certain amid the economic uncertainty faced by brands—truly listening to customers is a key to surviving and thriving beyond the crisis.
Protecting the Priceless Asset of Brand Reputation
Your company's reputation is a priceless asset. When the character and credibility of your brand are publicly called into question, the damage can have a lasting and dramatic effect on enterprise value.
The Risks for Brands in Doing the Right Thing
The choice seems like an easy one. Stand up for what you believe in. Commit to your brand values and demonstrate them in your actions, not just your words.
Why Brands Face a Greater Risk from Clicks Than Hacks
Internet risks to your enterprise are no longer restricted to cybersecurity threats such as data breaches, phishing attacks, or ransomware. The future financial and reputational health of your organization is at risk simply by virtue of being online.
The Glow and the Shadow of the Halo Effect of Influencers
The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”
How a Brand’s “Get Out the Vote” Message Can Help or Hurt
Brands have traditionally steered away from politics for the same reasons you don’t get into it with your angry uncle at Thanksgiving. No matter which side you land on, discussing politics will always alienate someone—a risk most brands aren’t willing to take. Until now.
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