Extended Black Friday Season Increases Consumer Scrutiny of Brands
Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”
Pharma Brands Brace for Surge In COVID-19 Vaccine Misinformation
With COVID-19 vaccines now in distribution, pharma brands are on high alert as they anticipate a surge of misinformation on social media.
Brands Benefit When Consumers Feel Heard
One thing is certain amid the economic uncertainty faced by brands—truly listening to customers is a key to surviving and thriving beyond the crisis.
Protecting the Priceless Asset of Brand Reputation
Your company's reputation is a priceless asset. When the character and credibility of your brand are publicly called into question, the damage can have a lasting and dramatic effect on enterprise value.
The Risks for Brands in Doing the Right Thing
The choice seems like an easy one. Stand up for what you believe in. Commit to your brand values and demonstrate them in your actions, not just your words.
Why Brands Face a Greater Risk from Clicks Than Hacks
Internet risks to your enterprise are no longer restricted to cybersecurity threats such as data breaches, phishing attacks, or ransomware. The future financial and reputational health of your organization is at risk simply by virtue of being online.
The Glow and the Shadow of the Halo Effect of Influencers
The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”
How a Brand’s “Get Out the Vote” Message Can Help or Hurt
Brands have traditionally steered away from politics for the same reasons you don’t get into it with your angry uncle at Thanksgiving. No matter which side you land on, discussing politics will always alienate someone—a risk most brands aren’t willing to take. Until now.
Someone Wants to Kill Your Brand. Just for the Fun of It.
If you’re not looking for it, you may never see one red laser dot trained on your brand, but of course, you would notice 10 million of those dots. By then, though, it’s likely too late to avoid harm from an orchestrated, grassroots attempt to take down your brand.
When the Company You Keep Can Put Your Brand at Risk
Social media platforms are bracing for what is widely expected to be an inflammatory and highly contentious election period, anticipating a firestorm of hostile online exchanges about politically- and socially-charged issues. Against this backdrop of belligerence, brands could face unprecedented reputational risk, which very well could originate from the organization's most valued stakeholders.
Go Beyond Listening and Monitoring to Social Media Moderation
As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.
How Harmful Content Online Has Put Brands at Risk
It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
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