Topic: Brands at Risk
Harmful Content Takes its Toll on Brands' Social Media Teams
Harmful content has always been a necessary evil when engaging directly with consumers. For most brands, it used to be like cosmic radiation from the sun; always there, spiking periodically, but not terribly hazardous at low doses. Then 2020 exploded, releasing Chernobyl-type levels of contamination that have decimated the growth strategies of social media managers.
Protect Against Short Squeezes and Other Coordinated Efforts
In a move that has now made U.S. national news and gotten the attention of Congress, WallStreetBets, an online agenda-driven group, coordinated purchases that drove up the price of GameStop stock, some 2,000% in less than 30 days. They didn’t stop there, though. They also short squeezed AMC, BlackBerry, and Tootsie Roll, among others.
Avoid Fumbling Opportunities and Score with Super Bowl Social Media
The blueprint for a modern-day Super Bowl winner is a quick-thinking, opportunistic offense and a dominant, adaptable defense. Brands planning their own scenario for social media activities during the Big Game would be wise to embrace the same scheme this year to overcome unprecedented uncertainty.
The New Social Media Audit Is Evolving to a Risk-Aware Approach
In any other year, you may have just completed the annual social media audit or are preparing to have one done to assess the effectiveness of efforts on your social channels and identify opportunities for improvement. But if we’ve learned anything from the past year, it’s that we still have to plan for a future where the visibility ahead is limited by a dense fog of uncertainty.
Top Brands in Corporate Responsibility and Mastering Emerging Risks
For 400 American companies, the new year is starting off with a welcome accolade: they have been named to the Newsweek 2021 list of America’s Most Responsible Companies.
Direct Threats Against Brands Add New Component in Reputational Risk
Sticks and stones may break my bones, but words will never hurt me. Or...will they?
Early-warning Risk Intelligence Allows Brands to Fully Embrace TikTok
TikTok, the addictively simple video-sharing social media platform, was officially the most downloaded app of 2020. They beat out Facebook for the most downloads last year, which represents a three-spot jump for TikTok from 2019.
Promise of Vaccine Dimmed by Social Media Assault on Pharma Brands
It seems no good deed goes unpunished on social media.
Brands Benefit When Consumers Feel Heard
One thing is certain amid the economic uncertainty faced by brands—truly listening to customers is a key to surviving and thriving beyond the crisis.
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