Topic: Corporate Social Justice
Risk readiness now requires an actor-based intelligence approach
When the World Economic Forum (WEF) came out with their Global Risks Report 2021 earlier this year, it highlighted the need for a greater focus on improving risk readiness as a way for organizations to build resilience. In their view, many organizations’ approaches to risk mitigation looked “increasingly outdated,” adding that “in a world of accelerating challenges, static annual documents need to make room for continuous horizon-scanning for early indicators of change and associated timelines for action.”
Risk and resilience: The duality of digital chatter
Like two sides of the same coin, digital chatter is a vehicle for certain groups to intentionally or unintentionally harm a brand, and also a vital source of intelligence for communications leaders to stay ahead of issues and mitigate crises.
Today’s risk forecast: Uncertainty with a chance of resiliency
Don’t like the weather? In some places they’ll tell you to wait five minutes and it’ll change. The risk landscape isn’t all that different. It changes constantly and the rising frequency of unknown risks makes it difficult to predict when a storm will hit.
Direct threats against brands add new component in reputational risk
Sticks and stones may break my bones, but words will never hurt me. Or...will they?
Leading with purpose in the face of social disruption
Leadership is challenging in the best of times. Now, faced with a prolonged pandemic, an economic downturn, nationwide social justice protests, and unprecedented political divisiveness, even the most sophisticated brand leaders are struggling to navigate turbulent waters.
The risks for brands in doing the right thing
The choice seems like an easy one. Stand up for what you believe in. Commit to your brand values and demonstrate them in your actions, not just your words.
How a brand’s “Get Out the Vote” message can help or hurt
Brands have traditionally steered away from politics for the same reasons you don’t get into it with your angry uncle at Thanksgiving. No matter which side you land on, discussing politics will always alienate someone—a risk most brands aren’t willing to take. Until now.
The risks and rewards of a corporate social justice culture
Every year, Nielsen takes a measured look at corporate social responsibility initiatives to see if they change the way organizations perform, both in reputation and with increased sales. What they find, year-after-year, is that consumers are willing to pay extra for products and services from companies that support their same values.
Brandstanding: How today’s brands must view social responsibility
In 1970, Milton Friedman, an American economist who won a Nobel Peace Prize, famously said, “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”
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