Topic: Early-Warning Risk Intelligence
Protect Against Short Squeezes and Other Coordinated Efforts
In a move that has now made U.S. national news and gotten the attention of Congress, WallStreetBets, an online agenda-driven group, coordinated purchases that drove up the price of GameStop stock, some 2,000% in less than 30 days. They didn’t stop there, though. They also short squeezed AMC, BlackBerry, and Tootsie Roll, among others.
Early-warning Risk Intelligence Allows Brands to Fully Embrace TikTok
TikTok, the addictively simple video-sharing social media platform, was officially the most downloaded app of 2020. They beat out Facebook for the most downloads last year, which represents a three-spot jump for TikTok from 2019.
Using Early-warning Risk Intelligence to Determine Disruptive Risks
When a crisis is brewing, the public looks to the top of a company for leadership. When handled poorly or completely ignored by the leadership team, an issue can quickly become a full-blown crisis, resulting in boycotts, loss of sales—or worse.
Harmful Content Is Creating Incredible Risk for Brands
Social media has always been a great opportunity for brands to boost customer loyalty, engage consumers, generate leads, enhance sales, build reputation—and grow their organizations.
The New Enterprise Mindset: Continuous Risk and Crisis Readiness
Who could have anticipated 2020? Surely the implausible confluence of environmental, social, and governance, plus technology (ESG+T) risks exacerbated by a global pandemic could never have been foreseen.
Protecting the Priceless Asset of Brand Reputation
Your company's reputation is a priceless asset. When the character and credibility of your brand are publicly called into question, the damage can have a lasting and dramatic effect on enterprise value.
Protect the Safety and Wellbeing of Your Fashion Influencers
This September’s Fashion Week was unlike any past extravaganza. From Paris to New York, few houses went through with live, in-person runway shows. Many opted instead to present modified collections virtually, such as Chanel, and some sat out Fashion Week altogether, such as Saint Laurent.
Find the Risks to Your Brand In the Deep Web Before They Find You
The internet has transformed the way the world does business. In just three decades, it has given organizations of every size easy access to a global marketplace, streamlined internal and external communication, and taken consumer engagement to a new level.
How Alcohol Brands Can Adapt to the Online Scrutiny of Gen Zers
Alcohol brands have their work cut out for them with legal-aged Generation Z.
Extremism and Its Contagion Effect on Brand Reputation
The latest moment of truth for brands on social media has intensified around financial service companies, with consumers threatening to cancel their cards, after Tuesday night’s U.S. presidential debate.
Streaming Services Face Greater Issues As Movie Distribution Shifts
The latest flashpoint in America’s highly politicized culture war has centered on Netflix, one of many in a long flow of controversy surrounding streaming services and how they launch new series and movies directly into our homes.
The Risks and Rewards of a Corporate Social Justice Culture
Every year, Nielsen takes a measured look at corporate social responsibility initiatives to see if they change the way organizations perform, both in reputation and with increased sales. What they find, year-after-year, is that consumers are willing to pay extra for products and services from companies that support their same values.
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