Topic: Early-Warning Risk Intelligence
Extremism and Its Contagion Effect on Brand Reputation
The latest moment of truth for brands on social media has intensified around financial service companies, with consumers threatening to cancel their cards, after Tuesday night’s U.S. presidential debate.
Streaming Services Face Greater Issues As Movie Distribution Shifts
The latest flashpoint in America’s highly politicized culture war has centered on Netflix, one of many in a long flow of controversy surrounding streaming services and how they launch new series and movies directly into our homes.
The Risks and Rewards of a Corporate Social Justice Culture
Every year, Nielsen takes a measured look at corporate social responsibility initiatives to see if they change the way organizations perform, both in reputation and with increased sales. What they find, year-after-year, is that consumers are willing to pay extra for products and services from companies that support their same values.
Brandstanding: How Today’s Brands Must View Social Responsibility
In 1970, Milton Friedman, an American economist who won a Nobel Peace Prize, famously said, “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”
The Double-edged Sword of Values-based Marketing
It’s hard to believe there was a time when brands could do incredibly creative things, such as augmented reality or encourage user-generated content related to a campaign, and the world heralded their ingenuity, without the worry of harassment or disruption from instigators.
New Children's Code Highlights the Importance of Kids' Online Privacy
Regulatory agencies around the globe have worked for decades to protect young children across digital channels. In the United States, Congress enacted the Children’s Online Privacy Protection Act in 1998, which required the Federal Trade Commission to issue and enforce regulations concerning children’s online privacy.
Copypasta Is Creating a Toxic Social Media Environment for Brands
In response to the recent shooting of Jacob Blake in Kenosha, Wisconsin, NBA players, at the end of August, boycotted playoff games as a sign of respect and protest.
What Brands Need to Know About a Potential QAnon Strike
In 2019, a leaked FBI memo declared QAnon to be a domestic terrorist threat—one that is focused on carrying out violence in the U.S. The memo states that an “anti-government, identity-based, and fringe political conspiracy theory group is very likely to motivate some domestic extremists, wholly or in part, to engage in criminal or violent activity.”
How Early-Warning Risk Intelligence Can Predict an Emerging Crisis
For a brand, a crisis is inevitable—it’s not if, but when. It used to be a crisis happened to only a few organizations—natural disasters disrupting manufacturing, the misconduct of an executive, contaminants found in a food processing plant, or products failing in the field.
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