The Glow and the Shadow of the Halo Effect of Influencers
The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”
When the Company You Keep Can Put Your Brand at Risk
Social media platforms are bracing for what is widely expected to be an inflammatory and highly contentious election period, anticipating a firestorm of hostile online exchanges about politically- and socially-charged issues. Against this backdrop of belligerence, brands could face unprecedented reputational risk, which very well could originate from the organization's most valued stakeholders.
Protect the Safety and Wellbeing of Your Fashion Influencers
This September’s Fashion Week was unlike any past extravaganza. From Paris to New York, few houses went through with live, in-person runway shows. Many opted instead to present modified collections virtually, such as Chanel, and some sat out Fashion Week altogether, such as Saint Laurent.
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