Topic: PR Crisis & Reputation
Risk Readiness now requires an Actor-Based Intelligence Approach
When the World Economic Forum (WEF) came out with their Global Risks Report 2021 earlier this year, it highlighted the need for a greater focus on improving risk readiness as a way for organizations to build resilience. In their view, many organizations’ approaches to risk mitigation looked “increasingly outdated,” adding that “in a world of accelerating challenges, static annual documents need to make room for continuous horizon-scanning for early indicators of change and associated timelines for action.”
Risk and Resilience: The Duality of Digital Chatter
Like two sides of the same coin, digital chatter is a vehicle for certain groups to intentionally or unintentionally harm a brand, and also a vital source of intelligence for communications leaders to stay ahead of issues and mitigate crises.
Today’s Risk Forecast: Uncertainty With a Chance of Resiliency
Don’t like the weather? In some places they’ll tell you to wait five minutes and it’ll change. The risk landscape isn’t all that different. It changes constantly and the rising frequency of unknown risks makes it difficult to predict when a storm will hit.
Five Predictions for Brand Communications in 2021
With the first COVID-19 vaccines receiving emergency use approval for frontline healthcare workers and the most vulnerable, there’s a light at the end of the tunnel. It’s a distant light, admittedly, but it gives us something to pin our hopes on as we look ahead to 2021.
Harmful Content Is Creating Incredible Risk for Brands
Social media has always been a great opportunity for brands to boost customer loyalty, engage consumers, generate leads, enhance sales, build reputation—and grow their organizations.
The New Enterprise Mindset: Continuous Risk and Crisis Readiness
Who could have anticipated 2020? Surely the implausible confluence of environmental, social, and governance, plus technology (ESG+T) risks exacerbated by a global pandemic could never have been foreseen.
Agile Communicators Shift from Crisis Preparedness to Crisis Readiness
Show of hands. Who had a crisis management plan in place for dealing with every risk event that had the potential to pummel your enterprise in 2020?
Extremism and Its Contagion Effect on Brand Reputation
The latest moment of truth for brands on social media has intensified around financial service companies, with consumers threatening to cancel their cards, after Tuesday night’s U.S. presidential debate.
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