Topic: PR Crisis & Reputation
Five Predictions for Brand Communications in 2021
With the first COVID-19 vaccines receiving emergency use approval for frontline healthcare workers and the most vulnerable, there’s a light at the end of the tunnel. It’s a distant light, admittedly, but it gives us something to pin our hopes on as we look ahead to 2021.
Harmful Content Is Creating Incredible Risk for Brands
Social media has always been a great opportunity for brands to boost customer loyalty, engage consumers, generate leads, enhance sales, build reputation—and grow their organizations.
The New Enterprise Mindset: Continuous Risk and Crisis Readiness
Who could have anticipated 2020? Surely the implausible confluence of environmental, social, and governance, plus technology (ESG+T) risks exacerbated by a global pandemic could never have been foreseen.
Agile Communicators Shift from Crisis Preparedness to Crisis Readiness
Show of hands. Who had a crisis management plan in place for dealing with every risk event that had the potential to pummel your enterprise in 2020?
Extremism and Its Contagion Effect on Brand Reputation
The latest moment of truth for brands on social media has intensified around financial service companies, with consumers threatening to cancel their cards, after Tuesday night’s U.S. presidential debate.
Stay up to date with our latest news