Turning the page: CCOs set to thrive as vital brand stewards
For leadership teams and boards, 2020 will be remembered as a time when chief communication officers stepped up and shined in the midst of turmoil and uncertainty. As brand communicators responded to the ever changing COVID-19 landscape, seamlessly pivoting strategy became the norm.
Five predictions for brand communications in 2021
With the first COVID-19 vaccines receiving emergency use approval for frontline healthcare workers and the most vulnerable, there’s a light at the end of the tunnel. It’s a distant light, admittedly, but it gives us something to pin our hopes on as we look ahead to 2021.
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