Topic: Social Media

Pharmaceutical companies know the bottom-line effects of a wide range of corporate risks. The last two years of the COVID-19 pandemic and the race to develop vaccines upended all normalcy in risk management for pharma communicators. Health topics dominated online and offline conversations on a global basis and medical misinformation was rampant and uncontrolled. This digital chatter ushered in a new, disruptive normal as our Communications Leaders Risk Survey: Pharma Edition reveals. These pharma communications professionals are stepping up to the challenge, however, and seeking risk intelligence solutions to protect their global enterprises and proactively mine digital chatter to identify an issue before it escalates into a full-blown crisis.

February 2022 marks the 19th annual Safer Internet Day, but this year feels different. 

While the term “hijacking” is a somewhat provocative way to describe what’s happening to corporate ESG initiatives, the reaction from attendees at the RIMS ESG/ERM conference confirmed the growing urgency of this issue. Fueled by actors and groups online, social media has turned companies’ ESG agendas into a matter of public discourse that can alter the speed and direction of these initiatives.

When a brand crisis hits, time is not on your side. As our Corporate Leaders Risk Survey reveals, CEOs know all too well the high price of identifying and responding to a risk too late. They also recognize the role that digital chatter plays in accelerating risks. When the race is on to prevent a brand crisis, it’s better to be the hare than the tortoise.

CEOs are wrestling with a new form of risk outside their organization’s regular register. Agenda-driven actors and groups, intent on doing harm to brands via social media, are now commanding CEOs’ attention for the first time. How did these groups become top of mind with CEOs and what’s really at stake?

This week, WeProtect Global Alliance issued a stark warning: the current scale of online child sexual exploitation and abuse (CSEA) is continuing to increase beyond the capacity to respond. The Alliance’s 2021 Global Threat Assessment sounds the alarm on the distressing rise in the reach and complexity of CSEA around the world.

What is stakeholder capitalism? Stakeholder capitalism isn't a new idea. It's a principle that business leaders adopt to define their mission as creating long-term value not only for shareholders, but also for customers, suppliers, employees and communities. What is new, however, is stakeholders coordinating online and using social media to spread their views at scale is. And it’s a growing concern among corporate leaders.