Topic: Social Media Ads
How harmful content online has put brands at risk
It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
The rise of negative comments on brand-owned social media ads
Trolls who get a thrill from malicious behavior. Activists with a specific agenda. Customers with a reasonable complaint. It’s an unfortunate reality that just about every brand with a social media presence has been on the receiving end of negative comments. You may know this from firsthand experience, or perhaps you’ve hoped that people simply don’t read the comments.
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