Topic: Social Media Management
Sports leagues continue their off-the-field fight against online hate
Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.
Extended Black Friday season increases consumer scrutiny of brands
Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”
Go beyond listening and monitoring to social media moderation
As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.
How harmful content online has put brands at risk
It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
Hatejacking: When bad people target and exploit good brands
Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?
The rise of negative comments on brand-owned social media ads
Trolls who get a thrill from malicious behavior. Activists with a specific agenda. Customers with a reasonable complaint. It’s an unfortunate reality that just about every brand with a social media presence has been on the receiving end of negative comments. You may know this from firsthand experience, or perhaps you’ve hoped that people simply don’t read the comments.
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