PRWeek recognizes Crisp, and its founder and CEO Adam Hildreth, as part of the Dashboard 25: Class of 2021. Read more
We partner with Board Members and C-suite executives to defend their corporate reputations, helping them to mitigate risks that emerge online before they damage business operations and market value.
We partner with Brand Communications visionaries charged with defending the brand reputation of their enterprises, enabling them to rapidly respond to damaging incidents and issues before they become a full-blown crisis.
We partner with digital marketing teams to deliver world-class monitoring and moderation of social media pages and social advertising campaigns, protecting them from harmful content and bad actors intent on disrupting consumer engagement.
We partner with compliance teams to ensure social media activities meet their regulatory obligations, preventing internally and publicly-generated content from violating industry standards for legal and appropriate online engagement.
Pharmacovigilance and Drug Safety
We partner with pharmacovigilance and drug safety teams to keep their social media presence safe and compliant, detecting potential Adverse Events on brand-sponsored social media pages, advertisements and social listening platforms.
We partner with corporate security teams, empowering them to identify and rapidly respond to online threats made against company executives, employees, assets and public events.
Platform Trust and Safety
We partner with trust and safety teams to ensure they are the first to know about new online harms before they reach their platforms, defending the integrity of their channels and ensuring the safest online experience for users.
Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.
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Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”
As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.
It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?
Trolls who get a thrill from malicious behavior. Activists with a specific agenda. Customers with a reasonable complaint. It’s an unfortunate reality that just about every brand with a social media presence has been on the receiving end of negative comments. You may know this from firsthand experience, or perhaps you’ve hoped that people simply don’t read the comments.