Topic: Social Media Moderation

A tidal wave of spam across popular social networks is threatening to submerge corporate brand communications and leave consumers adrift in an ocean of inauthenticity.

For fashion houses, finding audacious ways to grab the attention of fans and consumers means trying to stand out in a crowded social media milieu. One of the most powerful tactics they can use is working with influencers. This is true for many brands, and it brings with it a specific risk: hatred directed at your valued personalities.

With environmental, social and governance (ESG) agendas increasingly in the spotlight, companies have been put on notice by an expanded horizon of stakeholder audiences.

The blueprint for a modern-day Super Bowl winner is a quick-thinking, opportunistic offense and a dominant, adaptable defense. Brands planning their own scenario for social media activities during the Big Game would be wise to embrace the same scheme this year to overcome unprecedented uncertainty.

TikTok, the addictively simple video-sharing social media platform, was officially the most downloaded app of 2020. They beat out Facebook for the most downloads last year, which represents a three-spot jump for TikTok from 2019.

Social media has always been a great opportunity for brands to boost customer loyalty, engage consumers, generate leads, enhance sales, build reputation—and grow their organizations. 

Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.

Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”

As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.

It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content. 

Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?

Alcohol brands have their work cut out for them with legal-aged Generation Z.