Topic: Social Media Monitoring

A tidal wave of spam across popular social networks is threatening to submerge corporate brand communications and leave consumers adrift in an ocean of inauthenticity.

For fashion houses, finding audacious ways to grab the attention of fans and consumers means trying to stand out in a crowded social media milieu. One of the most powerful tactics they can use is working with influencers. This is true for many brands, and it brings with it a specific risk: hatred directed at your valued personalities.

When the World Economic Forum (WEF) came out with their Global Risks Report 2021 earlier this year, it highlighted the need for a greater focus on improving risk readiness as a way for organizations to build resilience. In their view, many organizations’ approaches to risk mitigation looked “increasingly outdated,” adding that “in a world of accelerating challenges, static annual documents need to make room for continuous horizon-scanning for early indicators of change and associated timelines for action.”

Like two sides of the same coin, digital chatter is a vehicle for certain groups to intentionally or unintentionally harm a brand, and also a vital source of intelligence for communications leaders to stay ahead of issues and mitigate crises.

Don’t like the weather? In some places they’ll tell you to wait five minutes and it’ll change. The risk landscape isn’t all that different. It changes constantly and the rising frequency of unknown risks makes it difficult to predict when a storm will hit.

The blueprint for a modern-day Super Bowl winner is a quick-thinking, opportunistic offense and a dominant, adaptable defense. Brands planning their own scenario for social media activities during the Big Game would be wise to embrace the same scheme this year to overcome unprecedented uncertainty.

TikTok, the addictively simple video-sharing social media platform, was officially the most downloaded app of 2020. They beat out Facebook for the most downloads last year, which represents a three-spot jump for TikTok from 2019.

Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.

Social media use is exploding, and the pharmaceutical industry could be in for a major headache.

Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”

One thing is certain amid the economic uncertainty faced by brands—truly listening to customers is a key to surviving and thriving beyond the crisis.

Social media platforms are bracing for what is widely expected to be an inflammatory and highly contentious election period, anticipating a firestorm of hostile online exchanges about politically- and socially-charged issues. Against this backdrop of belligerence, brands could face unprecedented reputational risk, which very well could originate from the organization's most valued stakeholders.