Topic: Social Media Monitoring
Avoid Fumbling Opportunities and Score with Super Bowl Social Media
The blueprint for a modern-day Super Bowl winner is a quick-thinking, opportunistic offense and a dominant, adaptable defense. Brands planning their own scenario for social media activities during the Big Game would be wise to embrace the same scheme this year to overcome unprecedented uncertainty.
Early-warning Risk Intelligence Allows Brands to Fully Embrace TikTok
TikTok, the addictively simple video-sharing social media platform, was officially the most downloaded app of 2020. They beat out Facebook for the most downloads last year, which represents a three-spot jump for TikTok from 2019.
Sports Leagues Continue Their Off-the-Field Fight Against Online Hate
Sports exert a powerful influence on life, imparting values such as teamwork, perseverance, and fair play for those who participate and spectate. Pro sports have continued to step up and shine a bright light on the ongoing international movement for anti-racism and social justice.
The Cost to Pharma Brands Working With Inexperienced External Partners
Social media use is exploding, and the pharmaceutical industry could be in for a major headache.
Extended Black Friday Season Increases Consumer Scrutiny of Brands
Even with life thrown out of whack by the pandemic, holiday shoppers experience a Pavlovian response when they hear those two little words, “Black Friday.”
Brands Benefit When Consumers Feel Heard
One thing is certain amid the economic uncertainty faced by brands—truly listening to customers is a key to surviving and thriving beyond the crisis.
When the Company You Keep Can Put Your Brand at Risk
Social media platforms are bracing for what is widely expected to be an inflammatory and highly contentious election period, anticipating a firestorm of hostile online exchanges about politically- and socially-charged issues. Against this backdrop of belligerence, brands could face unprecedented reputational risk, which very well could originate from the organization's most valued stakeholders.
Go Beyond Listening and Monitoring to Social Media Moderation
As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.
How Harmful Content Online Has Put Brands at Risk
It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
Hatejacking: When Bad People Target and Exploit Good Brands
Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?
Protect the Safety and Wellbeing of Your Fashion Influencers
This September’s Fashion Week was unlike any past extravaganza. From Paris to New York, few houses went through with live, in-person runway shows. Many opted instead to present modified collections virtually, such as Chanel, and some sat out Fashion Week altogether, such as Saint Laurent.
How Alcohol Brands Can Adapt to the Online Scrutiny of Gen Zers
Alcohol brands have their work cut out for them with legal-aged Generation Z.
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