Topic: VIP Social Media Vetting

The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”

This year has completely changed the way the world does business. It’s not enough that a pandemic has created havoc on every aspect of the organization, it has also required companies and their leaders to step up and publicly state their values and take a stance on politically- and socially-charged issues in a way none of us has ever experienced.