Bot attack designed to short stock stopped short

Challenge

Negative commentary shared online about the leadership of a publicly held company is not uncommon. But when disparaging digital chatter around this company’s founder appeared out of nowhere and quickly gained traction on social media, the organization’s executive team needed to pin down who was behind it and why it was happening, especially so close to a quarterly earnings release.

Solution

Using its Social Intelligence Graph, Crisp's intelligence team spotted the incendiary false claims of wrongdoing by the company’s founder. A closer look revealed something else: an automated bot network deployed on social media to deliberately amplify the accusation. This intelligence was immediately provided to the brand’s legal investigations team, and a coordinated effort between the brand and Crisp uncovered a malicious attack designed to short the stock of the company.