Case study:
Global Gaming Company
Game on: keeping virtual world players safe from online harm
The multi-billion dollar Virtual World gaming market gives players of all ages the ability to team up, compete against, and engage with one another globally, 24/7. Unfortunately, it also attracts bad actors intent on doing harm to others, especially children.
As one of fastest growing Virtual Worlds games, our client recognized the need to provide a safe environment for users, and contracted a range of partners to help moderate player engagement.
At first, this approach was successful at identifying common threats to players, predominately in English. However, these threats started to evolve dramatically, particularly as the popularity of the game expanded and new users joined who spoke new languages.
As one of fastest growing Virtual Worlds games, our client recognized the need to provide a safe environment for users, and contracted a range of partners to help moderate player engagement.
Challenges
At the height of its popularity, this game attracted 1.4 million players daily across North America, who spoke 11 different languages. Hiding among these players were bad actors, who not only spread illegal content on the gaming platform, but also attempted to groom unwitting children and teenagers. In order to stay undetected, these bad actors constantly changed their approach and used new evasion techniques on a daily basis. This posed some business-critical challenges for this beloved Virtual Worlds game, including:
Scalability
The sheer growth of players around the clock resulting from the game’s popularity, meant more Trust and Safety resource to monitor the wellbeing of users than was currently available.
Evasion techniques
As new threats were identified and addressed, bad actor communities would learn, adapt and evade the safety measures put in place by the gaming platform, which meant new iterations of the threat would appear on a daily basis.
Multiple languages
Add in the complexity of multiple languages across different cultures, and the ability to detect and address threats to players became almost impossible - almost, that is.
The highest standard in Platform Trust and Safety Defense and Intelligence
We protect over $4.5 trillion of market capitalization by monitoring over a billion actors and their conversations to detect millions of harms, aimed at thousands of targets and prioritize hundreds of alerts within minutes, each and every 24 hours. Find out why Crisp is the highest standard in Platform Trust and Safety Defense and Intelligence today.