The Total Economic Impact™ of Crisp executive summary

Brand crises can often be avoided when known and unknown risks are quickly identified and acted upon and, even when crises occur, a fast and effective response can serve to significantly reduce losses or even turn a crisis into an opportunity.

Risk intelligence and response is essential for both, helping prevent brand crises and reduce the severity of brand catastrophes by meeting risks with swift, effective action aided by fast, informative risk intelligence paired with an organization prepared for a coordinated response.

Forrester’s Total Economic Impact model demonstrates that Crisp delivers a three-year risk-adjusted ROI of 572% and an NPV of $7.2 million for a composite organization that is representative of interviewed customers.