Industry report

Reputation malfunction: How digital chatter puts fashion brands at risk

Digital chatter can inflict irreparable damage to a fashion brand's tangible and intangible assets, especially its reputation. Learn more in this groundbreaking industry report.

Why are fashion brands at risk?

A fashion brand’s digital footprint spans social media channels, online forums, resale sites, ad campaigns, ecommerce sites, and designer, model and influencer pages. Brand reputation, in particular, is more susceptible to risks than ever. Digital chatter can quickly spin out of control both in known and unknown places online, including:

The deep web where agenda-driven groups often go unchecked.
Brand-owned social channels where harmful content spikes unpredictably.
Influencer social channels serve as a proxy for targeting brand reputation.

Key findings:

  • Actor groups are organizing online to damage fashion brands.
  • Fashion brands can no longer afford to ignore harmful content.
  • Influencers are now a proxy target to attack a brand’s reputation.

How Crisp can help:

Crisp Real-time Risk Intelligence protects luxury fashion brands by delivering real-time alerts on reputation risks that emerge via social media, the deep and dark web, and reporting on the key actor groups who represent a risk to your brand before they escalate into a crisis.

Crisp is different because our risk-trained AI technology calculates the likelihood of each risk, which our Human Intelligence teams then use to predict its future severity. That way, your communications team can take preventative action before it becomes a crisis.

Today Crisp defends over $6.5 trillion in combined market capitalization for over 1,000 brands. We can protect yours too.

A Forrester Consulting study revealed that Crisp customers:

  • Reduced the impact of a crisis by 40%
  • Prevented one‑in‑three per year
  • Delivered an average ROI of 572%