Tackling harmful content on social media: How to mitigate online risk
- Key steps on how a business can mitigate harm before they become a crisis
- Critical insights to reduce the vulnerability of brand pages
- Tips for building resilient response strategies on social media
Companies can minimize the likelihood of problems evolving into full-blown crises by planning for and promptly addressing potential risks.
Social media crises can have diverse consequences, including the spread of misinformation and exploitation of brands by activist groups.
Monitoring content enables companies to identify harm and take steps to prevent a small risk from escalating into a major crisis.