The total economic impact™ of Crisp early-warning risk intelligence
In the face of rising risks, most major B2C companies face multiple brand crises per year that can lead to significant recovery costs, lost sales, disrupted operations, security risks, and erosion of hard-earned brand reputation.
Many of those same companies struggle to identify and act on the myriad of known and unknown risks. Actors and groups originate and amplify these risks through their digital chatter, often turning sparks into the blaze of a crisis.
This Forrester Consulting TEI study, commissioned by Crisp, revealed a three-year risk-adjusted ROI of 572% for four clients in four different sectors, and an NPV of $7.2 million for a composite organization.
Additionally, Forrester found that Crisp alerts customers to critical risks—and the actors behind them—within 30 minutes, provides intelligence to cut through the noise, and enables customers to prevent and lessen the impact of brand crises.
Crisp improved efficiency, reduced costs, and helped to prevent and mitigate brand crises.
- Rising brand risks and scrutiny
- Evaluating the cost of a crisis
- Awareness of risks is growing
- Crisp customer journeys
- Crisp benefits overview
- Analysis of Crisp costs
“We are better coordinated, faster, and more effective at responding to crises with Crisp. It has taken away a lot of our anxiety and stress.”
“We turned to Crisp to make things easier and cheaper, while maintaining high quality with lower risks.… Crisp provides the quality we can trust.”
“Crisp is providing a service that cannot be internalized. You need people that speak the language. You need people that understand the context of the country or region. You need people working in different time zones. I think this is a key value of Crisp.”
“Due to the nature of the work, we’ve brought in a lot of different teams to rely on the service on an ongoing basis. We started working with Crisp because we knew we needed a solution to help us monitor conversations about our company online—particularly to manage reputation risk.”
“Crisp is an easy sell internally because we could not do this could not do this ourselves—nor would we want to. The Crisp solution is very tuned in to the needs of brands like ours and makes sure we keep our brand protected.”
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