Crisp News
Why Brands Face a Greater Risk from Clicks Than Hacks
Internet risks to your enterprise are no longer restricted to cybersecurity threats such as data breaches, phishing attacks, or ransomware. The future financial and reputational health of your organization is at risk simply by virtue of being online.
The Glow and the Shadow of the Halo Effect of Influencers
The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”
Brands at Increased Risk for Attack Online
Crisp's, Brands at Risk report highlights that negative comments about brands or companies are surging online, causing untold damage to reputation and putting consumer brand loyalty at risk.
Top Tech: Yorkshire class of 2019 rapidly expand and mark major achievements in a busy 12 months
Top Tech spoke to Crisp about the several milestones they achieved in the last year since being announced as winners of the Mills & Reeve’s Top Tech: Yorkshire 2019.
How a Brand’s “Get Out the Vote” Message Can Help or Hurt
Brands have traditionally steered away from politics for the same reasons you don’t get into it with your angry uncle at Thanksgiving. No matter which side you land on, discussing politics will always alienate someone—a risk most brands aren’t willing to take. Until now.
Arab Countries Call for Boycott of French Products, Brands
Trade associations in several Arab countries are boycotting French brands and products following recent comments made by French President Emmanuel Macron.