Consumer survey: How a recent surge in harmful content is putting brands at risk. Download the report
We partner with Board Members and C-suite executives to defend their corporate reputations, helping them to mitigate risks that emerge online before they damage business operations and market value.
We partner with Brand Communications visionaries charged with defending the brand reputation of their enterprises, enabling them to rapidly respond to damaging incidents and issues before they become a full-blown crisis.
We partner with digital marketing teams to deliver world-class monitoring and moderation of social media pages and social advertising campaigns, protecting them from harmful content and bad actors intent on disrupting consumer engagement.
We partner with compliance teams to ensure social media activities meet their regulatory obligations, preventing internally and publicly-generated content from violating industry standards for legal and appropriate online engagement.
Pharmacovigilance and Drug Safety
We partner with pharmacovigilance and drug safety teams to keep their social media presence safe and compliant, detecting potential Adverse Events on brand-sponsored social media pages, advertisements and social listening platforms.
We partner with corporate security teams, empowering them to identify and rapidly respond to online threats made against company executives, employees, assets and public events.
Platform Trust and Safety
We partner with trust and safety teams to ensure they are the first to know about new online harms before they reach their platforms, defending the integrity of their channels and ensuring the safest online experience for users.
Instagram announced this week several new options for its messaging experience, now available to global users.
How does this affect you?
Users worldwide now have access to the disappearing tweet option from Twitter, called Fleets. The platform confirmed the global rollout of its Fleets functionality after tests in Brazil, Italy, India, and South Korea.
Trade associations in several Arab countries are boycotting French brands and products following recent comments made by French President Emmanuel Macron.
In their attempt to take down some of the world’s largest brands, MSCHF has created the Anti Ad Ad Club (their 31st drop), to “kill brands and get paid.”
As a COVID-19 vaccine hits the market, there will be debate about whether or not it’s safe—and it will be up to pharma brands to take an active role in educating and informing consumers on the channels they turn to for information, including social media.
Today organizations such as The World Health Organization and Rethink Mental Illness recognize World Mental Health Day. While previous years have focused on personal care topics such as sleep or suicide prevention, 2020 is different.