Brands Asked to End Relations with Suppliers that Enslave Uyghurs
On October 2, Raphaël Glucksmann, a member of the European parliament, called for citizens to mobilize and publicly call on brands to stop all relations with offending suppliers. In this case, they are asking brands to end all relations with their suppliers involved in the enslavement of the Uyghurs, as reported by the Associated Press.
The Chinese government has facilitated the mass transfer of Uyghur and other ethnic minority citizens from the far west region of Xinjiang to factories across the country, under conditions that strongly suggest forced labor. According to Uyghurs for Sale, these minority citizens are working in factories that are in the supply chains of at least 82 brands.
Five brands have already made the commitment to stop all relations with these factories. The MEP and his group are still in discussion with two others. He notes they have 76 brands left and calls for people to choose three brands and take action by tagging them and commenting on their latest Instagram post with, “Stop Uyghur Slavery! Stop Uyghur forced labor! #FranceforUyghurs.”
Consumers Hold Brands Responsible
As consumers continue to hold brands responsible for social change, you cannot control what is said in and around your brand-owned social media pages. Our recent consumer survey found that 63% expect brands to address comments left within an hour.
Whether or not you are one of the 76 brands called out by this latest campaign, consumers expect you to be responsible to not only respond in real-time, but to make real change. In this case, craft a plan to address the issue and be prepared to respond immediately.