Crisp News

Author: Aadil Mohamed

The latest articles from Crisp written by Aadil Mohamed
Why Brands Face a Greater Risk from Clicks Than Hacks
- Blog

Why Brands Face a Greater Risk from Clicks Than Hacks

Internet risks to your enterprise are no longer restricted to cybersecurity threats such as data breaches, phishing attacks, or ransomware. The future financial and reputational health of your organization is at risk simply by virtue of being online.

Someone Wants to Kill Your Brand. Just for the Fun of It.
- Blog

Someone Wants to Kill Your Brand. Just for the Fun of It.

If you’re not looking for it, you may never see one red laser dot trained on your brand, but of course, you would notice 10 million of those dots. By then, though, it’s likely too late to avoid harm from an orchestrated, grassroots attempt to take down your brand.

Go Beyond Listening and Monitoring to Social Media Moderation
- Blog

Go Beyond Listening and Monitoring to Social Media Moderation

As long as social media has been around, brands have worked to interact with consumers online to figure out what they want and how to satisfy those expectations. This has traditionally been achieved through social media listening and monitoring. These tools have provided a way for companies to understand what’s happening on their brand-owned social media channels concerning their products, services—and even competitors.

Hatejacking: When Bad People Target and Exploit Good Brands
- Blog

Hatejacking: When Bad People Target and Exploit Good Brands

Think about who poses a credible threat to your brand. Did you include web-savvy bigots, soft-brained conspiracists, and grifters or opportunists affiliated with the alt-right?

How Alcohol Brands Can Adapt to the Online Scrutiny of Gen Zers
- Blog

How Alcohol Brands Can Adapt to the Online Scrutiny of Gen Zers

Alcohol brands have their work cut out for them with legal-aged Generation Z.

Streaming Services Face Greater Issues As Movie Distribution Shifts
- Blog

Streaming Services Face Greater Issues As Movie Distribution Shifts

The latest flashpoint in America’s highly politicized culture war has centered on Netflix, one of many in a long flow of controversy surrounding streaming services and how they launch new series and movies directly into our homes.