Crisp News

Author: Emma Monks

The latest articles from Crisp written by Emma Monks
New Children's Code Highlights the Importance of Kids' Online Privacy
- Blog

New Children's Code Highlights the Importance of Kids' Online Privacy

Regulatory agencies around the globe have worked for decades to protect young children across digital channels. In the United States, Congress enacted the Children’s Online Privacy Protection Act in 1998, which required the Federal Trade Commission to issue and enforce regulations concerning children’s online privacy. 

Social Injustices Force Brands to Rethink Social Media Moderation
- Blog

Social Injustices Force Brands to Rethink Social Media Moderation

Consumers want brands to take a stand on ending systemic racism and other social injustices. According to a survey by Edelman, the global public relations firm, more than three-quarters (77%) said it is “deeply important that companies respond to racial injustices to earn or keep their trust.” Almost half (48%) said how a brand responds to the racial injustice protests has a big effect on their likelihood to purchase from it, while 37% will buy or boycott a brand, based on its response.

Social Media Moderation Critical In Neutralizing Negative Ad Comments
- Blog

Social Media Moderation Critical In Neutralizing Negative Ad Comments

Now, more than ever, brands need to give deeper thought to social media moderation and the role it plays in managing their reputation. The social media landscape continually evolves and, as brands revisit and revitalize their purpose through digital media, the engagement that occurs around social media advertising efforts falls by the wayside. 

Harmful Content Is Creating Incredible Risk for Brands
- Blog

Harmful Content Is Creating Incredible Risk for Brands

Social media platforms have always been a great opportunity for brands to boost customer loyalty, engage consumers, generate leads, enhance sales, build reputation—and grow their organizations.

Using Early-warning Risk Intelligence to Determine Disruptive Risks
- Blog

Using Early-warning Risk Intelligence to Determine Disruptive Risks

When a crisis is brewing, the public looks to the top of a company for leadership. When handled poorly or completely ignored by the leadership team, an issue can quickly become a full-blown crisis, resulting in boycotts, loss of sales—or worse.

How Early-Warning Risk Intelligence Can Predict an Emerging Crisis
- Blog

How Early-Warning Risk Intelligence Can Predict an Emerging Crisis

For a brand, a crisis is inevitable—it’s not if, but when. It used to be a crisis happened to only a few organizations—natural disasters disrupting manufacturing, the misconduct of an executive, contaminants found in a food processing plant, or products failing in the field.