Crisp News

Author: Emma Monks

The latest articles from Crisp written by Emma Monks
The Glow and the Shadow of the Halo Effect of Influencers
- Blog

The Glow and the Shadow of the Halo Effect of Influencers

The ascent of social media influencers as a marketing tactic for brands has encountered occasional turbulence. Ranging from “It’s a little bumpy, so we’re going to leave the seat belt light on” to “Watch out for falling luggage from the overhead bins!”

When the Company You Keep Can Put Your Brand at Risk
- Blog

When the Company You Keep Can Put Your Brand at Risk

Social media platforms are bracing for what is widely expected to be an inflammatory and highly contentious election period, anticipating a firestorm of hostile online exchanges about politically- and socially-charged issues. Against this backdrop of belligerence, brands could face unprecedented reputational risk, which very well could originate from the organization's most valued stakeholders.

How Harmful Content Online Has Put Brands at Risk
- Blog

How Harmful Content Online Has Put Brands at Risk

It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content. 

Find the Risks to Your Brand In the Deep Web Before They Find You
- Blog

Find the Risks to Your Brand In the Deep Web Before They Find You

The internet has transformed the way the world does business. In just three decades, it has given organizations of every size easy access to a global marketplace, streamlined internal and external communication, and taken consumer engagement to a new level.

The Rise of Negative Comments on Brand-Owned Social Media Ads
- Blog

The Rise of Negative Comments on Brand-Owned Social Media Ads

Trolls who get a thrill from malicious behavior. Activists with a specific agenda. Customers with a reasonable complaint. It’s an unfortunate reality that just about every brand with a social media presence has been on the receiving end of negative comments. You may know this from firsthand experience, or perhaps you’ve hoped that people simply don’t read the comments. 

The Double-edged Sword of Values-based Marketing
- Blog

The Double-edged Sword of Values-based Marketing

It’s hard to believe there was a time when brands could do incredibly creative things, such as augmented reality or encourage user-generated content related to a campaign, and the world heralded their ingenuity, without the worry of harassment or disruption from instigators.