Crisp News

Author: Joana Tavares

The latest articles from Crisp written by Joana Tavares
How Pharma Brands Can Safely and Confidently Participate Online
- Blog

How Pharma Brands Can Safely and Confidently Participate Online

As of July 2020, the number of global internet users has grown to 4.8 billion, which is more than half the world’s population. At the same time, digital advertising in pharma is expected to increase to a projected $10 billion for the year. This is because consumers are spending more time engaging with health content than content from any other industry, including news, finance, and travel—and are using social media to find it.