Using Early-warning Risk Intelligence to Determine Disruptive Risks
When a crisis is brewing, the public looks to the top of a company for leadership. When handled poorly or completely ignored by the leadership team, an issue can quickly become a full-blown crisis, resulting in boycotts, loss of sales—or worse.
How Pharma Brands Can Safely and Confidently Participate Online
As of July 2020, the number of global internet users has grown to 4.8 billion, which is more than half the world’s population. At the same time, digital advertising in pharma is expected to increase to a projected $10 billion for the year. This is because consumers are spending more time engaging with health content than content from any other industry, including news, finance, and travel—and are using social media to find it.
How Early-Warning Risk Intelligence Can Predict an Emerging Crisis
For a brand, a crisis is inevitable—it’s not if, but when. It used to be a crisis happened to only a few organizations—natural disasters disrupting manufacturing, the misconduct of an executive, contaminants found in a food processing plant, or products failing in the field.