Extremism and Its Contagion Effect on Brand Reputation
The latest moment of truth for brands on social media has intensified around financial service companies, with consumers threatening to cancel their cards, after Tuesday night’s U.S. presidential debate.
Streaming Services Face Greater Issues As Movie Distribution Shifts
The latest flashpoint in America’s highly politicized culture war has centered on Netflix, one of many in a long flow of controversy surrounding streaming services and how they launch new series and movies directly into our homes.
The Rise of Negative Comments on Brand-Owned Social Media Ads
Trolls who get a thrill from malicious behavior. Activists with a specific agenda. Customers with a reasonable complaint. It’s an unfortunate reality that just about every brand with a social media presence has been on the receiving end of negative comments. You may know this from firsthand experience, or perhaps you’ve hoped that people simply don’t read the comments.
The Risks and Rewards of a Corporate Social Justice Culture
Every year, Nielsen takes a measured look at corporate social responsibility initiatives to see if they change the way organizations perform, both in reputation and with increased sales. What they find, year-after-year, is that consumers are willing to pay extra for products and services from companies that support their same values.
Brandstanding: How Today’s Brands Must View Social Responsibility
In 1970, Milton Friedman, an American economist who won a Nobel Peace Prize, famously said, “There is one and only one social responsibility of business—to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”
It’s hard to believe there was a time when brands could do incredibly creative things, such as augmented reality or encourage user-generated content related to a campaign, and the world heralded their ingenuity, without the worry of harassment or disruption from instigators.