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Early-warning risk intelligence provider Crisp has appointed Kevin Fletcher as its new chief data officer.
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One of Yorkshire’s leading tech firms is pioneering a new business model which it hopes will be able to dramatically stem the spread of misinformation and harmful behaviour on the internet.
Following a year of rapid growth and expansion, Crisp has engaged Richard Pasewark, who served as CRO of Brandwatch, to grow the commercial function and build relationships with key prospects, especially its expanding roster of Fortune 500 brands.
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A study conducted by early warning risk intelligence company Crisp shows anti-vaxxers are strategically spreading disinformation about COVID-19 vaccines, specifically by attacking pharmaceutical brands.
Leeds-based Crisp, the leading provider of early-warning risk intelligence, has announced the appointment of Kevin Fletcher as its new Chief Data Officer. Previously the Chief Data Officer at HMRC, the appointment of Fletcher follows a year of strong growth and continued expansion for Crisp in international markets.
Crisp has grown its headcount to 194, with 56 jobs being created since the start of the Covid-19 pandemic in March, in response to increased global demand for its services.
Yorkshire and Humber’s tech scene could be the key to rebooting the economy after it reported its strongest year yet in 2020 with digital tech businesses across the region raising a total of £159m in investment.
Crisp has been named as one of the established leaders in the UK Tech Cluster Group Yorkshire & Humber report
Crisp has been featured as one of the 20 companies for their continued growth demonstrated by
Adam and the team.
Adam Hildreth, Crisp CEO & Founder highlights that as we have the need to vaccinate billions of people more urgent than ever, anti-vax disinformation is also becoming more organised than ever resulting in specific attacks against manufacturers.
Leeds-based Crisp has seen revenues from overseas clients hit over 95%, up from 80% in 2018 naming them Exporter of the Year in 2020's Yorkshire Post Excellence in Business Awards.
Crisp's, Brands at Risk report highlights that negative comments about brands or companies are surging online, causing untold damage to reputation and putting consumer brand loyalty at risk.