Crisp News

The latest news and information about Crisp and early-warning risk intelligence
The Double-edged Sword of Values-based Marketing
- Blog

The Double-edged Sword of Values-based Marketing

It’s hard to believe there was a time when brands could do incredibly creative things, such as augmented reality or encourage user-generated content related to a campaign, and the world heralded their ingenuity, without the worry of harassment or disruption from instigators.

New Children's Code Highlights the Importance of Kids' Online Privacy
- Blog

New Children's Code Highlights the Importance of Kids' Online Privacy

Regulatory agencies around the globe have worked for decades to protect young children across digital channels. In the United States, Congress enacted the Children’s Online Privacy Protection Act in 1998, which required the Federal Trade Commission to issue and enforce regulations concerning children’s online privacy. 

Copypasta Is Creating a Toxic Social Media Environment for Brands
- Blog

Copypasta Is Creating a Toxic Social Media Environment for Brands

In response to the recent shooting of Jacob Blake in Kenosha, Wisconsin, NBA players, at the end of August, boycotted playoff games as a sign of respect and protest.

Social Injustices Force Brands to Rethink Social Media Moderation
- Blog

Social Injustices Force Brands to Rethink Social Media Moderation

Consumers want brands to take a stand on ending systemic racism and other social injustices. According to a survey by Edelman, the global public relations firm, more than three-quarters (77%) said it is “deeply important that companies respond to racial injustices to earn or keep their trust.” Almost half (48%) said how a brand responds to the racial injustice protests has a big effect on their likelihood to purchase from it, while 37% will buy or boycott a brand, based on its response.

Social Media Moderation Critical In Neutralizing Negative Ad Comments
- Blog

Social Media Moderation Critical In Neutralizing Negative Ad Comments

Now, more than ever, brands need to give deeper thought to social media moderation and the role it plays in managing their reputation. The social media landscape continually evolves and, as brands revisit and revitalize their purpose through digital media, the engagement that occurs around social media advertising efforts falls by the wayside. 

What Brands Need to Know About a Potential QAnon Strike
- Blog

What Brands Need to Know About a Potential QAnon Strike

In 2019, a leaked FBI memo declared QAnon to be a domestic terrorist threat—one that is focused on carrying out violence in the U.S. The memo states that an “anti-government, identity-based, and fringe political conspiracy theory group is very likely to motivate some domestic extremists, wholly or in part, to engage in criminal or violent activity.”