It’s no secret that social media usage among consumers has increased, in some cases exponentially, since the beginning of the pandemic. As a result of COVID-19, people around the globe have been isolated from each other, compelling them to turn to online platforms for their social media interactions, and creating a surge in users and content.
Pharma Marketing Teams Have to Prepare for COVID Vaccine Rollout
As a COVID-19 vaccine hits the market, there will be debate about whether or not it’s safe—and it will be up to pharma brands to take an active role in educating and informing consumers on the channels they turn to for information, including social media.
When Bigoted or Racist Employees Reveal Themselves Online
This year has completely changed the way the world does business. It’s not enough that a pandemic has created havoc on every aspect of the organization, it has also required companies and their leaders to step up and publicly state their values and take a stance on politically- and socially-charged issues in a way none of us has ever experienced.