Surge In Harmful Online Content Reveals Major Risks to Brands
A consumer survey by Crisp, the leading provider of early-warning risk intelligence, has revealed how a recent surge in harmful digital chatter has put brand loyalty, corporate reputation, and purchase intent at risk.
Crisp Adds Dr. Andrea Bonime-Blanc to Its Advisory Team
Crisp, the leading provider of early-warning risk intelligence as a service, has appointed Dr. Andrea Bonime-Blanc as an advisory board member. Dr. Bonime-Blanc joins current strategic advisors Rishad Tobaccowala and Paul Rand.
New Study Reveals Imperative Consumer Expectations During a Brand Crisis
With more than half of consumers (54%) reporting they use social media more than six times a day, information (whether real or fake) can spread in an instant. This environment has created a breeding ground for “bad actors” to spread misinformation and disinformation about brands, often causing irreversible damage.