Brand Communications Defense and Intelligence
We partner with Brand Communications visionaries charged with defending the brand reputation of their enterprises, enabling them to rapidly respond to damaging incidents and issues before they become a full-blown crisis.
Prevent the next crisis from emerging online
Corporate reputation and executives are more exposed online today than ever before. Whether intentional or not, publicly created harmful content can spread to millions of people across the globe within a matter of minutes. This can cause untold damage to business operations, regulations and financials. Communications leaders and their teams require the latest intelligence on incidents and issues before they become a full-blown crisis.
Real-time 24/7/365 monitoring and intelligent reporting on the people, groups and organizations that represent a risk to an organisation to ensure they are first to know about issues and incidents that have the potential to explode into a crisis and negatively impact corporate reputation and finances.
On-demand Crisis Defense
On-demand, real-time 24/7/365 monitoring and intelligent reporting on issues resulting from a specific critical incident, ensuring they are first to know about any ongoing or new developments that have the potential to extend or increase the veracity of that critical incident.
VIP Wellbeing Defense
Real-time 24/7/365 monitoring and intelligent daily reporting for Communications and Marketing teams on toxic and abusive messages directed at the social media accounts of named VIPs representing the organization in order to allow proactive psychological wellbeing action.
VIP Communications Defense
Real-time 24/7/365 monitoring and intelligent reporting for Communications and Marketing teams on named VIPs representing the organization to detect adverse outbound messaging that could damage corporate reputation or finances by association.
In recent years a number of high-profile luxury fashion brands have found themselves at the center of controversy, especially on social media.
Unfortunately, the traditional monitoring tools the company had in place couldn’t provide the defense needed to prevent them from becoming a public safety or brand reputation issue.
When these risks surface online they not only disrupt business operations, they can also erode brand trust.
Failure to remain compliant with these standards can result in fines, the shutdown of marketing activities and increased industry regulations.
Always first to know, always first to act
Crisp Brand Communications Defense and Intelligence is built on our real-time digital reputation graph, which acts as an early warning and threat intervention system, discovering, tracking, rapidly alerting and removing harmful content shared across the open, deep, dark social web and messaging apps. Our technology is used by a global team of experts specializing in signals intelligence, linguistics, big data, AI, human intelligence, psychology, data protection, and law and regulation. This industry-leading capability ensures communications teams and their executive leadership are the first to know about an emerging incident or issue, so they can be first to act.