Digital marketing defense
We partner with digital marketing teams to deliver world-class monitoring and moderation of social media pages and social advertising campaigns, protecting them from harmful content and bad actors intent on disrupting consumer engagement.
For a family-friendly brand, the margin of error for allowing harmful content to appear on its social media channels was zero.
In recent years a number of high-profile luxury fashion brands have found themselves at the center of controversy, especially on social media.
Unfortunately, the traditional monitoring tools the company had in place couldn’t provide the defense needed to prevent them from becoming a public safety or brand reputation issue.
When these risks surface online they not only disrupt business operations, they can also erode brand trust.
Always first to know, always first to act
Crisp Digital Marketing Defense is built on our real-time digital reputation graph, which acts as an early warning and intervention system, discovering, tracking, rapidly alerting and removing harmful content within minutes across owned social media pages and social advertising campaigns, ensuring digital marketing teams are always the first to know, so they can be first to act.