Pharmaceutical Social Compliance
One missed adverse event is all it takes
Keep your pharma brand safe and compliant on social media.
Prevent fines, audits and the shut down of marketing activities
Patients are increasingly going online to manage their health and wellbeing, and they are engaging drug companies directly on social media to do so. This presents an opportunity for pharma brands and the agency partners who manage their digital marketing to engage with patients directly and gather meaningful insights.
However, if they do not maintain a safe and compliant social media environment that activity can put their brand reputation and marketing campaigns at risk.
What it means to be safe and compliant #1 - Ensure social media activity and marketing campaigns comply with FDA and EMA regulations for adverse event reporting.
What it means to be safe and compliant #2 - Remove content that contains the personal health information of others to adhere to HIPAA regulations.
What it means to be safe and compliant #3 - Maintain a friendly and safe environment for patient engagement by removing harmful content.
What it means to be safe and compliant #4 - Ensure patient commentary and personal information on social media ads are managed in accordance with FDA, EMA and HIPAA regulations.
Pharmaceutical Social Compliance
Crisp guarantees to detect all potential adverse events on brand-owned social media pages, social media ads and social listening platforms.
Owned Social Adverse Events Compliance
Ensures compliance with FDA and EMA regulations for adverse event reporting, and removes content containing personal health information to adhere to HIPAA regulations.
Paid Social Adverse Events Compliance
Ensures comments on social media ads comply with FDA and EMA regulations for adverse events reporting, and removes content containing personal health information to comply with HIPAA regulations.
Social Listening Adverse Events Compliance
Gives brands and agencies the freedom to engage in social listening by detecting adverse events in social listening search results and reports them to brand Pharmacovigilance teams.
What this means for you:
- Marketers experience the freedom to engage patients and gather insights
- Agency partners focus resources on campaign performance, not AE detection
- Pharmacovigilance teams enjoy the peace of mind of guaranteed compliance
Working with Crisp
Global pharmaceutical companies and their agency partners trust Crisp to keep their social media campaigns safe and compliant. Here’s why:
No-miss guarantee ensures AE monitoring complies with all FDA/EMA regulations
Pharma Safety Analysts train to follow a brand’s internal standards
Accessible team members day or night to support brand requests or needs
Monitoring available in multiple languages using native speakers
Rigorous service delivery double checks content, and reports it within 12 hours
Total support for accurate and on-time adverse event reconciliation
Full audit trail
Complete record of content touchpoint from posting to reporting
Reporting tailored to the unique processes of pharmacovigilance teams
“Crisp has a strong safety monitoring process supported by both technology and human review. They are able to manage many languages and time zones and escalate every issue very quickly. I also appreciate their audit trail capability and their proactive way of working.”
“We conducted parallel monitoring with internal teams and Crisp. When we compared results, Crisp picked up on things that our team hadn't. Crisp provides the quality we can trust.”
“The pandemic has caused a massive increase in the number of comments we need to watch out for. Without a solution like Crisp, it would be impossible to keep up.”